Description
It is a Comprehensive Textbook on the trending subject of DIGITAL MARKETING, which is based on the Latest-Syllabus of GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY (GGS IPU), New Delhi. The book covers all the mentioned concepts along with a Quick Revision-Section (in tabular form) and Important Questions Section, after each chapter and Unit-Wise MCQ’s (with answers) after each unit.