Digital Marketing – Mastering Digital Marketing https://masteringdigitalmarketing.com Sun, 26 Feb 2023 04:50:59 +0000 en-US hourly 1 https://wordpress.org/?v=6.5.2 Digital Marketing | Second Edition https://masteringdigitalmarketing.com/product/digital-marketing-second-edition/ Fri, 20 Sep 2019 06:20:21 +0000 http://staging.bimber.bringthepixel.com/affiliate/?post_type=product&p=1041 Built to focus on what matters most in today’s high-tech, globalized world, The second edition of digital marketing combines curricula needs with practitioners’ insights from across the entire spectrum of the subject area. The book takes a thoroughly application-based approach and is useful for both beginners trying to understand the nuances of the subject as well as practitioners needing managerial insights. The text is replete with images for a better understanding of the workings of the most popular digital marketing platforms and a plethora of pedagogical features aid easy understanding and retention of concepts and applications.

two new chapters on digital analytics and video marketing

two new web chapters on online reputation management and technological advancements in digital marketing

new sections such as zero moments of truth, bid adjustment, TikTok for marketing, edge rank algorithm, best practices for UI/UX design etc.

updated pedagogy with new critical thinking and critical review questions

thoroughly updated data, text, pictures, and exhibits across the chapters

supplemented with online learning Resources

]]> Digital Marketing All – In – One For Dummies https://masteringdigitalmarketing.com/product/digital-marketing-all-in-one-for-dummies/ Thu, 19 Sep 2019 06:21:24 +0000 http://staging.bimber.bringthepixel.com/affiliate/?post_type=product&p=1043 Discover how to optimize your integration from traditional to digital, uncover tips to prove ROI of marketing activities, and increase audience engagement with the proven digital marketing strategy and tactics found in this accessible, comprehensive guide. Learn how to determine the best product and market fit for your business, measure what your traffic is worth from any source, and offer an effective lead magnet to convert visitors. Use these tools, and more, to change the relationship from prospect to loyal customer.

]]> Digital Marketing Essentials You Always Wanted to Know https://masteringdigitalmarketing.com/product/digital-marketing-essentials-you-always-wanted-to-know/ Wed, 18 Sep 2019 06:34:34 +0000 http://staging.bimber.bringthepixel.com/affiliate/?post_type=product&p=1069 After reading this power-packed digital marketing book, you will understand:

  • Digital marketing basics and fundamentals
  • How to create a content marketing framework
  • Critical components of social media marketing
  • Key metrics for digital marketing success


The Internet has changed how we communicate, and how we tell our story, including how we market products. From corporate websites, to social media platforms, search engines, and more, there are many ways to reach your market in this digital age. The vast amount of data that can be generated (Big Data) certainly makes marketing management more complex- but also lets you understand your market better than ever before.

Digital Marketing Essentials You Always Wanted To Know includes easy-to-understand concepts, tips, and insights to help you understand how to gain and retain happy customers through the use of digital technologies. This book will help you understand the principles that boost marketing productivity, including the tools required to create and implement a winning digital marketing strategy. It shows how to integrate your digital activities across channels to improve your marketing performance.

Whether you are a beginner looking to understand the basics of digital marketing or an expert marketer searching for a way to increase your digital marketing ROI, Digital Marketing Essentials You Always Wanted To Know will help you achieve all of your goals.

About the Series
The Self-Learning Management Series is designed to help students, new managers, career switchers and entrepreneurs learn essential management lessons. This series has marketing books, management books, accounting books and more, that have been designed to address every aspect of business across every industry.

]]> Digital Marketing For Dummies https://masteringdigitalmarketing.com/product/digital-marketing-for-dummies/ Tue, 17 Sep 2019 06:35:35 +0000 http://staging.bimber.bringthepixel.com/affiliate/?post_type=product&p=1072
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]]> Fundamentals of Digital Marketing https://masteringdigitalmarketing.com/product/fundamentals-of-digital-marketing/ Mon, 16 Sep 2019 06:33:49 +0000 http://staging.bimber.bringthepixel.com/affiliate/?post_type=product&p=1067 Staying true to its former edition ‘Fundamentals of digital marketing (second edition)’ is an honest attempt to capture and showcase the evolving Indian landscape of digital marketing to an audience that had for long viewed this academic field from a non-Indian lens. This text will be of great interest to students, professors, readers, and entrepreneurs as it brings forth a pedagogical, framework-driven approach mostly lacking across academic and corporate circuits.

Key Features of the new edition:
• Inclusion of practical exercises across digital marketing assessment and strategy phases (including consumer analysis, market trend assessment, and competitive research
• Implementation exercises on developing owned media and earned presence along with executing paid promotions
• Project brief towards understanding and implementing multiple marketing analytics techniques deployed across the digital marketing landscape
• Introduction of a new section on Google Analytics (logical) to help upcoming marketers gain a view of why logical is one of the most preferred analytics tools for marketers to understand website actions, engage better with visitors and analyze campaign data
• Inclusion of digital marketing trends (that gained prominence in 2018) including voice marketing, micro-influencers, GDP, growth hacking and conversion rate optimization

Table of Contents:

Unit I: Basics of Digital Marketing
• Chapter 1: Introduction to digital marketing
• Chapter 2: Digital marketing models creation
• Chapter 3: The consumer for digital marketing

Unit II: Digital Marketing Strategy Development
• Chapter 4: Digital marketing assessment Phase
• Chapter 5: Digital marketing strategy definition

Unit III: Digital Marketing Planning and Setup
• Chapter 6: Digital marketing communications and channel mix
• Chapter 7: Digital marketing operations set-up

Unit IV: Digital Marketing Execution
• Chapter 8: Digital marketing campaign management
• Chapter 9: Digital marketing execution element

Unit V: Digital Business- Present and Future
• Chapter 10: Digital marketing- Landscape and emerging areas
• Chapter 11: A career in digital marketing.

Staying true to its former edition ‘Fundamentals of digital marketing (second edition)’ is an honest attempt to capture and showcase the evolving Indian landscape of digital marketing to an audience that had for long viewed this academic field from a non-Indian lens. This text will be of great interest to students, professors, readers, and entrepreneurs as it brings forth a pedagogical, framework-driven approach mostly lacking across academic and corporate circuits.

Key Features of the new edition:
• Inclusion of practical exercises across digital marketing assessment and strategy phases (including consumer analysis, market trend assessment, and competitive research
• Implementation exercises on developing owned media and earned presence along with executing paid promotions
• Project brief towards understanding and implementing multiple marketing analytics techniques deployed across the digital marketing landscape
• Introduction of a new section on Google Analytics (logical) to help upcoming marketers gain a view of why logical is one of the most preferred analytics tools for marketers to understand website actions, engage better with visitors and analyze campaign data
• Inclusion of digital marketing trends (that gained prominence in 2018) including voice marketing, micro-influencers, GDP, growth hacking and conversion rate optimization

Table of Contents:

Unit I: Basics of Digital Marketing
• Chapter 1: Introduction to digital marketing
• Chapter 2: Digital marketing models creation
• Chapter 3: The consumer for digital marketing

Unit II: Digital Marketing Strategy Development
• Chapter 4: Digital marketing assessment Phase
• Chapter 5: Digital marketing strategy definition

Unit III: Digital Marketing Planning and Setup
• Chapter 6: Digital marketing communications and channel mix
• Chapter 7: Digital marketing operations set-up

Unit IV: Digital Marketing Execution
• Chapter 8: Digital marketing campaign management
• Chapter 9: Digital marketing execution element

Unit V: Digital Business- Present and Future
• Chapter 10: Digital marketing- Landscape and emerging areas
• Chapter 11: A career in digital marketing.

]]> Digital Marketing: Strategy & Tactics https://masteringdigitalmarketing.com/product/digital-marketing-strategy-tactics/ Sun, 15 Sep 2019 06:36:34 +0000 http://staging.bimber.bringthepixel.com/affiliate/?post_type=product&p=1074 Designed to be used as a backbone text for a foundational digital marketing Class, this book is enriched with extensive case studies, examples, tools, resources, and certification exams available online to supplement and support the lessons from the text. This book approaches digital marketing in two ways: from the point of view of the strategic thinker and that of a tactical perspective. Digital professors will find this an essential reference for their work.

]]> Applications of Digital Marketing- For Success in Business https://masteringdigitalmarketing.com/product/applications-of-digital-marketing-for-success-in-business/ Sat, 14 Sep 2019 06:24:47 +0000 http://staging.bimber.bringthepixel.com/affiliate/?post_type=product&p=1049 Reading books is a kind of enjoyment. Reading books is a good habit. We bring you a different kinds of books. You can carry this book where ever you want. It is easy to carry. It can be an ideal gift to yourself and to your loved ones. Care instruction keep away from fire.]]> Reading books is a kind of enjoyment. Reading books is a good habit. We bring you a different kinds of books. You can carry this book where ever you want. It is easy to carry. It can be an ideal gift to yourself and to your loved ones. Care instruction keep away from fire. ]]> Digital Marketing https://masteringdigitalmarketing.com/product/digital-marketing/ Fri, 13 Sep 2019 06:22:49 +0000 http://staging.bimber.bringthepixel.com/affiliate/?post_type=product&p=1045 Digital Marketing is designed as a textbook for management students specializing in marketing. The book discusses various digital media and analyses how the field of marketing can benefit from them. This book is divided into four sections. The first section, Marketing in the Digital Era, starts with an overview of e-marketing followed by the online marketing mix in the digital framework. It then discusses the role of theonline consumer followed by CRM strategies that organizations can use with the help of the digital medium to retain and grow customer relationship. The second section, Business Drivers in the Virtual World, deals with the realm of social media followed by online branding, building traffic, Web business models, and e-commerce. The third section, Online Tools for Marketing, deals with various Web tools for building consumer engagement, content management, campaign management, consumer segmentation, and building market influence. Finally, the fourth section, The Contemporary Digital Revolution, deals with the world of online co-creation communities and offers in-depth discussion on Facebook marketing in addition to other Web-based tools for marketing. Numerous examples, exhibits, case studies, and illustrations have been included to help students assimilate the concepts better. Each chapter contains a set of concept review questions and critical thinking questions to test the knowledge gained. A section on practicing digital marketing at the end of every chapter attempts to take the student to the real-world scenario.]]> Digital Marketing is designed as a textbook for management students specializing in marketing. The book discusses various digital media and analyses how the field of marketing can benefit from them.

This book is divided into four sections. The first section, Marketing in the Digital Era, starts with an overview of e-marketing followed by the online marketing mix in the digital framework. It then discusses the role of theonline consumer followed by CRM strategies that organizations can use with the help of the digital medium to retain and grow customer relationship. The second section, Business Drivers in the Virtual World, deals with the realm of social media followed by online branding, building traffic, Web business models, and e-commerce. The third section, Online Tools for Marketing, deals with various Web tools for building consumer engagement, content management, campaign management, consumer segmentation, and building market influence. Finally, the fourth section, The Contemporary Digital Revolution, deals with the world of online co-creation communities and offers in-depth discussion on Facebook marketing in addition to other Web-based tools for marketing.

Numerous examples, exhibits, case studies, and illustrations have been included to help students assimilate the concepts better. Each chapter contains a set of concept review questions and critical thinking questions to test the knowledge gained. A section on practicing digital marketing at the end of every chapter attempts to take the student to the real-world scenario.

]]> Fundamentals of Digital Marketing by Pearson https://masteringdigitalmarketing.com/product/fundamentals-of-digital-marketing-by-pearson/ Thu, 12 Sep 2019 06:23:44 +0000 http://staging.bimber.bringthepixel.com/affiliate/?post_type=product&p=1047 Fundamentals of Digital Marketing is a comprehensive textbook that cracks the digital marketing ‘code’ with a view to reaching, engaging and serving the ever-changing consumer. The book presents multiple industry-relevant frameworks for successful digital marketing and caters to the need of not only management students but also media professionals, marketing managers, brand marketers, budding entrepreneurs and even individuals seeking to create a personal brand online and understand the basics of digital marketing concepts, tools and techniques from grounds-up.
Features
1. Outlines the move from ‘E-marketing’ to ‘Digital Marketing’ landscape
2. Underlines a practically-oriented digital marketing model (ASCOR Framework)
3. Provides a detailed approach to executing Digital Transformation
4. Showcases multi-industry deployable frameworks
5. Details concepts through topical Case Studies of India-specific brands
6. Includes Digital Application exercises based on Indian businesses
7. Devotes a complete chapter to careers in digital marketing
Table of contents
Part I- Basics of Digital Marketing
Chapter 1- Introduction to Digital Marketing
Chapter 2- Digital Marketing Models Creation
Chapter 3- The Consumer for Digital Marketing
Part II- Digital Marketing Strategy Development
Chapter 4- Digital Marketing Assessment Phase
Chapter 5- Digital Marketing Strategy Definition
Part III- Digital Marketing Planning and Setup
Chapter 6- Digital Marketing Communications and Channel Mix
Chapter 7- Digital Marketing Operations Set-up
Part IV- Digital Marketing Execution
Chapter 8- Digital Marketing Campaign Management
Chapter 9- Digital Marketing Execution Elements
Part V- Digital Business – Present and Future
Chapter 10- Digital Business- Landscape and Emerging Areas
Chapter 11-A Career in Digital Marketing.

]]> Internet Marketing: Strategy, Implementation and Practice, 3e https://masteringdigitalmarketing.com/product/internet-marketing-strategy-implementation-and-practice-3e/ Wed, 11 Sep 2019 06:25:46 +0000 http://staging.bimber.bringthepixel.com/affiliate/?post_type=product&p=1051 Internet Marketing is a comprehensive guide to how organisations can use the Internet to support their marketing activities and covers all aspects of the subject, from environmental analysis to strategy development and implementation. Now in its third edition, Internet Marketing is an invaluable resource for all students studying e-marketing, e-commerce or Internet marketing at second, third or postgraduate level, as well as specialist courses involving Internet marketing. It should also prove particularly useful for practitioners wishing to update their e-marketing skills.

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