Description
Victor H. Zhu provides an accessible and insightful treatment of FACEBOOK digital marketing. He focuses on Optimized Operating Procedure (OOP) based on his experience and recognition of patterns regarding what works and what does not on this particular platform. He weaves in applicable marketing concepts along with specific action steps to getting your marketing campaigns up and running and why you should use or should not use different platform features. So when you are finished with the book you not only have better campaigns than you would have managed on your own, you understand why they are setup the way Victor recommends and probably have some additional ideas as to how to potentially improve these campaigns. If you are digital marketer struggling to fill-in some of the gaps or an entrepreneur running your own campaigns, then this is a great book for you.
